With the advent of the nationwide Internet era, the Internet celebrity economy has become a new growth opportunity. A large number of Internet celebrity cities and attractions have emerged on the Internet, which provides new opportunities for the development of cities and attractions. Based on this background, how to develop black tourism with the help of Internet celebrity effects has become a new research point. Taking the Wenchuan earthquake site as an example and adopting the PEST-SWOT model , the current political, economic, social, and technical aspects of the earthquake tourism industry are analyzed. A composite matrix analysis of external advantages, disadvantages, opportunities and challenges. The analysis believes that the Wenchuan government should pay attention to the development opportunities of earthquake tourism, increase publicity, establish a new image of characteristic tourism, combine culture with Internet celebrity economy, and create new development of earthquake tourism. Provide a favorable reference for the further development of Wenchuan black tourism.