In recent years, intelligent insurance technology has been widely used in Internet insurance sales platforms. Each platform uses big data to identify customers, but the effect is limited. Some platforms have not implemented the KYC, which shows that the efficiency of the regulatory system needs to be improved. Advanced countries or regions have begun to require financial industry to warn consumers to buy insurance cautiously. However, the current intelligent insurance technology Internet platform can not obtain the personalized data of consumers' prudence. Therefore, the intelligent personalized sales of Internet insurance platform still focuses on scene marketing. Under the temptation of scenario marketing, consumers generally think that insurance products are relatively complex, and consumers who are greedy for convenience have the characteristics of relatively small risk tolerance, less cautious purchasing habits and short investment experience days. It is suggested that the government should design a deep learning test mechanism in the supervision sandbox system, so as to accurately complete the task of understanding your customers.