文化差异视角下社交媒体对知识分享的影响作用研究——以中泰跨国企业为例
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Research on the Influence of Social Media on Knowledge Sharing from the Perspective of Cultural Differences——Taking China-Thai multinational enterprises as an example
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    摘要:

    以社会资本理论为桥梁,引入Hofstede文化维度中的权力距离作为调节变量,探讨了中泰文化差异背景下社交媒体对知识分享的作用机理。采用PLS-SEM结构方程分析方法及WarpPLS5.0分析工具,对中泰跨国公司的203份有效数据进行了分析检验。研究结果表明:社交媒体不仅直接正向影响知识分享,还通过社会资本的中介作用对知识分享产生正向影响,作为文化维度的权力距离则负向调节了社交媒体与知识分享的关系。

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    The purpose of this article is to explore the relationship between social media and knowledge sharing from the social capital perspective. The power distance introduced as moderating variable to explore its effect on the path of social media and knowledge sharing. Based on the structural, relational and cognitive dimensions included in social capital theory, this article select social networks, trust, and shared language as mediating variables, power distance as moderating variable, and applying partial least-square (PLS) regression and WarpPLS 5.0 software to analyze data. The analysis results shows that social media not only affects knowledge sharing directly, but also positively affects knowledge sharing through the mediating role of social networks, trust and shared language. Moreover, power distance is negatively moderate the relationship between social media and knowledge sharing.

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梅莹,张雨舟,李鹏.文化差异视角下社交媒体对知识分享的影响作用研究——以中泰跨国企业为例[J].科技与产业,2020,20(10):25-32

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  • 在线发布日期: 2020-10-29
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