With the development of Internet technology and the arrival of the era of self media, the proportion of tourism consumption of mobile Internet is growing day by day, and the interaction effect and value co creation of tourist experience become the norm. Tourism digital footprint mining and research is conducive to building reputation and industry integrity at the service-oriented enterprise management system level based on tourists' experience of core values and best interests, so as to achieve the ultimate win-win situation of enterprises, employees and tourists. Based on the research perspective of the image perception of the ancient post road in south Guangdong, this paper selects the ancient post road in Heyuan, Guangdong and Jiangxi as the research area, and uses the data mining methods such as rust network text analysis and Baidu Index to carry out the research of the image perception of the tourism destination from multiple dimensions and perspectives, so as to provide targeted strategies for the development of the ancient post road in Heyuan, Guangdong and Jiangxi and the scenic spots along it and the optimization of tourists' satisfaction.