The characteristics of town is a new spatial node connecting urban and rural areas and an important approach to advance the new-type urbanization in the new era. Zhejiang province, as a relatively developed area in the east of China, is also a pioneer area for developing characteristic towns, which has led and demonstrated the whole country. The construction of Jiaxing towns rank among the top in the province in terms of overall quantity, strength and preliminary result. By taking Jiaxing characteristic towns as a case study, this paper analyzes its development status, and then summarizes some representative problems faced by the development of Chinese characteristic towns in the new era, and puts forward some countermeasures for the development of Chinese characteristic towns.