This paper starts with the current situation of agricultural products circulation, analyzes the advantages of agricultural auctions and the development status of Dutch auctions. On this basis, it studies the influencing factors of Dutch auctions in agricultural products circulation. Through literature research and questionnaire survey, the key influencing factors are five aspects: agricultural product standardization, agricultural product production characteristics, supplier purchaser characteristics, market environment and inherent defects of Dutch auction. The key influencing factors model is established and the reasons for its impact are analyzed. Analysis, and finally put forward relevant countermeasures and suggestions to promote the development of Dutch auctions in China.