Mass creation is a new thing in the development of Internet technology today, and it will become an important force of social innovation. The mass creation of Jilin Province's automobile industry is still not active, and there is not much mass creation space, which fails to play the role of promoting mass innovation and entrepreneurship. The problems and reasons are: unbalanced construction of mass creation space, unclear positioning, single function; insufficient policy guarantee; insufficient support for mass creation service industry, etc. According to the relevant theories of mass creation and the innovation status of Jilin automobile industry, the countermeasures and suggestions for cultivating and developing mass creation in Jilin automobile industry are put forward.