It is significant for theory discovery and practice to further optimize the marketing strategies of the figure skating fitness & leisure market during the life cycle of Beijing Olympic Winter Games, which supports to meet the demand of creating a better life for Chinese people in the context of the New Era, and integrate the goal of the 2022 Olympic Winter Games of encouraging 300 million people in China to participate in winter sports with the vision of the New Era of creating a better life continuously. The terminal customer groups of figure skating fitness & leisure market in the field of humanistic characteristics, consumer psychology, consumer behavior are described by survey method with the participants’ parents as respondents in the First Heilongjiang Figure Skating Invitational Tournament. Meanwhile, depending on the principle of “a dynamic balance between supply and demand by improving the allocation of available resources and increasing high-quality supply”, based on the theories of new supply economics, microeconomics, the marketing strategies of the figure skating fitness & leisure industry in China is put forward under the analysis frame of the related plans, drawn lessons from the foreign relevant experiences.