The integration and application of regional culture in regional brand building can highlight the brand characteristics and form a differential competitive advantage. Hakka culture in the border area of Fujian, Guangdong and Jiangxi, as a brilliant branch of regional culture in China, can be integrated and applied in the design of visual identification system, brand communication and brand culture shaping of tea regional brand. This is not only conducive to the construction of tea regional brand, but also conducive to the protection, inheritance, development and utilization of Hakka culture. It has both important social value and economic significance.