中国农产品品牌建设研究进展
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Research Progress on Brand Construction of Agricultural Products in China
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    摘要:

    采用文献计量方法和内容分析法,以中国知网为原始文献来源,以高级检索“篇名”=“农产品”、“并含”=“品牌”、“并含”=“建设”,时间截止到2018年1月10日,分析所获得492篇文献作为研究对象,从农产品品牌建设的现状特点、存在问题和对策建议等研究领域进行发表年限、主题分布等研究。结果表明,当前中国农产品品牌建设研究处于不断探索阶段,存在缺乏系统性、层次较低等问题,最后提出相应的建议和展望。

    Abstract:

    CNKI was used as the source of original literatures and the searching conditions were set with ‘title'=‘agricultural products', ‘and'=‘brand' and ‘years' =‘2002-2018'. The publication years and journals of the obtained 492 literatures were analyzed by using meta analysis from the perspective of the characteristics of present situation, problems and countermeasures of brand building of agricultural products.The results showed that the current research on brand construction of agricultural products in China was in a continuous exploration stage, and there was a lack of systematic and low level problems. Finally, some suggestions and prospects were put forward.

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张海洋,姚家深,胡宝贵,刘超,张淼.中国农产品品牌建设研究进展[J].科技与产业,2018,(08):82-86

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  • 在线发布日期: 2018-09-14
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