Innovative talents in rural areas are the key elements to stimulate rural innovation and implementation of Rural Revitalization Strategy. How to attract rural innovative talents to stay in rural areas and love rural areas is the primary issue. Rural innovation talents demand level is divided into existence demand, relationship demand and growing demand on basis of ERG theory. Then data measurement indicators for each level of demand are set up. And rural doctors and health workers, rural teachers, college-graduate village official are used as measurement example for existence demand (medical needs), the relationship demand (the relationship between government and enterprise) and growth demand (children’s growth demand). The conclusion is that the stage of the medical demand index is in low level meeting existence demand, the relationship between government and enterprises meets the relation demand in higher degree, and children's growth rate is low meeting growth demand. Attracting creative talents in the rural areas, the strategies conclude that improving rural living conditions to meet the existence demand; creating good social relationship to meet the relationship demand; improving the level of education to promote the rural sustainable development and to meet the growth demand. The research conclusions are helpful to construct the strategy of attracting innovation talents in rural areas.