By using the data of the MICE industry of Macao during 2009-2016, firstly the developing trend and characteristics of Macao MICE industry were analyzed from two aspects of scale change and structure change; then using the method of multiple regression analysis, the reasons for the development of changes for the MICE industry in Macao are identified from marketing, government support, the development of related industries and the economic development level of Macao Mice markets.From this,the Countermeasures of Macao exhibition industry development are put forward.