The thesis is concerned with intelligent toy in the context of artificial intelligence.Artificial intelligence is a hot spot of new technology revolution , intelligent toy is a popular application of artificial intelligence. With the progress of artificial intelligence technology, intelligent toy industry in China how to seize the opportunity to realize leap-forward development.Chinese intelligent toy industry is analyzed through the use of SWOT-AHP method one of the combination of qualitative and quantitative analysis.In conclusions, intelligent toy industry in China should choose the advantage opportunity strategy, using powerful and open manufacturing advantages and market advantages attracting technology of artificial intelligence to achieve supply-side reform and industrial upgrading. Combined with the , The thesis ends up with some countermeasures according to the results of the SWOT-AHP analysis.