Abstract:China's Retailing Enterprises under the impact of online retailing, is the plight of the road to explore the omni-channel operation of “Internet Plus” pattern. Based on the quantitative analysis of twelve leading global retail companies, we put forward a framework for strategic analysis of retail omni-channel operations. Using factor analysis and cluster analysis, strategy of these companies are clustered into five categories, and a comparative analysis of the best practices in each category is provided.