平台企业竞争模型中的定价分析
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The Pricing Analysis of Platform Enterprise Competition Model
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    摘要:

    供应链中的平台企业定价涉及对平台两边市场的收费定价,传统的供应链销售商定价研究中较多考虑单边市场,而关于双边市场的平台定价研究则较多是对效用展开分析,国内外文献中极少从供应链成本的角度研究平台定价问题。因此,在两个平台企业进行价格竞争的基础上考虑了网络外部性和差异化服务两个因素,分析这两个因素对最优双边定价、两平台各自的市场需求、以及两平台各自利润的影响。

    Abstract:

    Platform enterprise of supply chain for pricing issue involves charging on both sides of the market. Researches of the traditional supply chain vendors about pricing issue were mainly analyzed from the perspective of the single market, while the platform pricing studies on two-sided market were briefly analyzed from the perspective of effectiveness. Both internal literature and foreign literature rarely research platform pricing issue from the perspective of supply chain costs. Therefore, this paper considers that two platform enterprises’ competitive pricing issue by taking into account the external network and differentiated services to two factors. And it also includes the analysis of these two factors on the optimal two-sided pricing, two of each platform to market demand, as well as their profits.

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魏晔纯,黄敏.平台企业竞争模型中的定价分析[J].科技与产业,2017,(07):92-99

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  • 在线发布日期: 2017-09-01
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