New farmers is the main force of the modern agriculture and new rural construction, continuously improve the farmers' scientific and cultural quality, ideological and moral qualities, to cultivate high-quality, new peasant culture of modern agriculture development is essential. In this paper the farmers in Sanya City as the research object. Firstly, based on the survey of the Sanya City farmers demand for books information status, on this basis of this, using questionnaire investigation, quantitative and qualitative methods of combining analysis of farmers of book information demand motive, and the IBM spss19.0 demand for some types of data were collected and analyzed,Sanya city farmers book information demand motivation includes three dimensions, respectively, to solve practical problems in life, the production of rich personal social and cultural life and enhance the quality of personal daily life.