上海车展对上海汽车销售影响的实证研究
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An Empirical Research of the Respect on Shanghai Auto Show to Shanghai Automotive Sales
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    摘要:

    以2001-2015年举办的上海车展为研究对象,研究参展观众人数、展车数量和参展国家数量,同上海市汽车销售量和销售额之间的协整关系和Granger因果关系;研究结果表明,上海车展对上海汽车销售起正向促进作用,影响上海汽车销售的车展因素包括参展观众人数和展车数量,其中对汽车销售影响最大的是参展观众人数。参展观众作为展会的受众和潜在消费者,通过自身需求和传播展会影响力,提高上海市汽车的销售量和销售额;展车数量标志着汽车功能和技术的创新,展车数量越多,越能刺激消费者的购车动机从而促进汽车销售量和销售额的增加。

    Abstract:

    This paper’s research object is Shanghai auto show, which was host on 2001-2015.Study the Co-integration relationship and Granger causality Preferential between numbers of exhibitors, numbers of displaying automobiles, numbers of participating countries and Shanghai automotive sales. The result show that: Shanghai auto show had a positive role in promoting Shanghai automotive sales. The factors of automotive sales including the number of exhibitors and the number of displaying automobiles in Shanghai auto show. One of the biggest elements on automotive sales was the numbers of exhibitors. As audience and potential consumers, it enhanced the Shanghai automotive sales through their own needs and information spread; the number of displaying automobiles marked the function and technical innovation of the exhibition. The more autos on display, the more consumer's shopping motivation be stimulated that promoting automotive sales increased.

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赵娟娟,台玉红.上海车展对上海汽车销售影响的实证研究[J].科技与产业,2017,(03):63-68

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  • 在线发布日期: 2017-04-17
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