The Belt and Road strategy brings great opportunities for the development of the node city, therefore, it has become a top priority of the future development of them to strengthen the city brand marketing in order to seize the opportunity for development. Based on the simple overview of the city brand marketing, the article makes a research on the tactic of city brand marketing under the Belt and Road strategy. And taking the node city Quanzhou as an example, making SWOT analysis on its city brand marketing tatic. On the basis above, put forward advices of city brand marketing tactic on Quanzhou, with the aim of providing possible reference for the node city of the Belt and Road.