Central Hainan has one city and three counties. The region is a colony of Li and Miao minority. Under the background of more favorable policy environment and social environment, minority region in central Hainan need a more comprehensive marketing strategy. On the basis of its own cultural tourism resources, forest and ecotourism resources, red tourism resources and sports tourism resources, minority region in central Hainan need furthermore analyze the tourism behavior of target market, and adjust previous marketing target. The new marketing strategy is taking the rural tourism as a core, the forest tourism, sports tourism and mountain tourism as the three poles. To ensure the implementation of new strategy, some propositions have been made from the government level, the industry association level, and the local residents’ level.