基于游客满意度的南京名城旅游资源发展策略研究
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Based on Tourist Satisfaction Survey in Investigating Nanjing City Tourism Resources and Tourism Development
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    在对南京名城旅游资源实地调查的基础上运用统计软件对问卷调查结果进行一系列统计分析,建立合理的评价指标体系,依据指标最终比重,归结出当前南京旅游业存在的问题并提出诸如在旅游产品上进行立异改进的南京名城旅游资源使用的创新措施,譬如在明孝陵内,不妨安排艺人重现昔时皇陵祭祀的场景,夫子庙也可模拟科考现场,举办诗画大赛,之后在大成殿举办祭孔典礼等。

    Abstract:

    Based on the Nanjing city tourism resources field survey,adopt the knowledge of management, marketing, traveling, geography, economics and other related disciplines to tease out the overview of the Nanjing city tourism resources from changes in time and space, and use statistical software for statistical analysis of the survey results to construct a reasonable evaluation system, and summarize Nanjing tourism problems and propose innovative resources such as use innovative measures the Nanjing city on the tourism product in the tourism, such as the Ming Tomb, you can arrange the actors reproduce the imperial tombs of worship scene, Confucius Temple site can simulate the examinations carried out Poetry contest and after the ceremony Poetry contest can be held in the Great Hall based on the final index weighting.

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咸鸣霞.基于游客满意度的南京名城旅游资源发展策略研究[J].科技与产业,2016,(09):40-44

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  • 在线发布日期: 2016-10-25
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