From the perspective of investment and financing, this article summarizes the reasons behind investing and financing problems of the photovoltaic industry (pv) in China, found the main problems are surplus or lack of investment and financing for production chain link of Chinese photovoltaic industry section, sole investing and financing tools and market concentration, for the innovation mode for project financing difficult to enter the field of photovoltaic and other issues. On this basis, it is summed up the countermeasures to solve the problem of China pv industry investment and financing, which divided into two levels of policy optimization and financing innovation. Finally, From the Angle of the whole industrial chain, the research direction in the field of photovoltaic industry investment and financing in China is prospected, which is the photovoltaic industry financing innovation product performance and optimization and coordination of industrial investment and financing policy.