众包物流模式下生鲜电商行业发展研究
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The Research of Fresh Food and E-commerce Industry Under the Crowdsourcing Logistics Pattern
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    摘要:

    生鲜电商行业具有万亿的市场潜力,但目前市场渗透率却不足3%,拥有较大的想象空间,全球范围内大量的资本开始涌入,资本的不断加入必将推动生鲜行业的快速发展。虽然供应链、损耗、保鲜、冷链等难题经过多年的发展已经可以逐渐解决,但是因为生鲜产品的特殊属性,最后一公里配送问题仍然是生鲜电商发展的最大难题。主要将生鲜电商众包物流模式与其它物流模式进行了比较研究,进而为生鲜电商行业解决最后一公里配送提出可行性的对策与建议。

    Abstract:

    The industry of fresh food and e-commerce have the potential of trillions of market, though, the market penetration rate so far has been less than 3%,leaving a big imaginary space for us. Meanwhile, commitment of large capital is increasingly pouring into global market and thus must be promoting the rapid development of fresh food line. Although some problems, like supply chain, wastage, preservation and the cold chain, can be solved for the time passed by,it is because the special characteristics of fresh food that the last mile delivery is the largest challenge of developing fresh food and e-commerce industry. This article aims to research by comparing this crowdsourcing logistics pattern of fresh food and e-commerce line with other logistic pattern and address the feasible strategies and measures to deal with the last mile delivery problem of fresh food and e-commerce industry.

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周金华.众包物流模式下生鲜电商行业发展研究[J].科技与产业,2016,(05):33-35

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  • 在线发布日期: 2016-05-30
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