The development of forestry industry in China under the new normal status is facing enormous pressure to upgrade. In this paper, based on the case of Youxi County, the traditional forest industry county of southern collective forest region in Fujian Province, to analyze the current situation of the development and the existing problems under the new normal status, found forest products industry development facing growth rate fell sharply, shortage of wood raw material resources, product structure remains to be optimization and industrial innovation ability is weak, under the new norm. Finally, proposes the strategies of forest products industry development in Youxi County under the new norm from the government guidance, scientific and technological innovation, deepen products processing and development of electronic commerce.