As an important part of China's cultural industry, the media industry has an important influence on China's economic development and the promotion of cultural soft power. With the optimizing of the environment for the development of China's media industry, the competition between media companies has intensified. Using the combination of qualitative and quantitative methods studies the competitiveness of listed media companies.Firstly, this paper constructs the comprehensive evaluation system of listed media companies’ competitiveness. Then, this paper uses the improved TOPSIS method to comprehensively evaluate and rank the competitiveness of sample selection. Finally, this paper puts forward countermeasures and suggestions to increase the competitiveness of listed media companies.