Abstract:Through the analysis of?survey data?of Fujian Province,?the agricultural science and technology innovation?achievements?into people's homes,?analysis of the main?mode of Fujianthere are four main kinds of?agricultural science and technology?innovation?promotion home,found?the innovation of agricultural science and technology?achievements?is the essence ofthe?proposed?hierarchical?diffusion?process,?in the process of promoting?the promotion team,mainly by the?nature of?specific?characteristics,?audience?not perfect?platform promotionmechanism,?geography?and other factors,?to find out the reasons and?put forward some suggestions,?provide a reference for the?innovation of agricultural science and technologyachievements?to?villages and households.