To examine the existing scientific and technological periodical evaluation system in China and call for a rational evaluation system.By reviewing the development and research environment of scientific and technological periodicals in our country, to introduce several mature academic factions rising in the international intelligence community, also to find media theory influence on periodical evaluation and analyze the problems existing in the current periodical evaluation system in our country.FindingsEvaluation of scientific and technological periodicals in our country are influenced by international evaluation system, currently dominated by impact factor of all kinds of periodical evaluation system. With the external index as a measure of parameters of the periodicals, it has become a monopoly method for the evaluation on periodical market in our country. The use value of academic journal is different from that of market-oriented journals such as traveling or shopping guide etc.. Its value lies in its long-term fundamental role and serves for the innovation of scientific technology inventions. Therefore it is not right to use nearsighted market perspective to view the value of the academic science and technology periodical.