新时期证券营业部核心竞争提升路径——基于客户满意度和客户关系管理视角
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The Upgrade Path of Core Competitive in Securities Business Department During the New Period: Based on the Perspective of Customer Relationship Management and Customer Satisfaction
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    摘要:

    随着佣金浮动制、商业银行业务多元化、QFII的出现,证券公司面临着前所未有的激烈竞争,如何增强企业的核心竞争力成为摆在证券公司面前现实而紧迫的重大问题。本文在论证客户关系管理与客户满意度的关系的基础上,从证券营业部微观视角,分析在实施客户关系管理的过程中存在的问题,并给予合理化的建议。

    Abstract:

    With the advent of the floating commission system, business diversification of commercial banks, QFII, securities companies are facing the fierce competition of the hitherto unknown, how to enhance the core competitiveness of enterprises has become a major problem and the urgency of the securities companies in the face of the reality. Based on demonstration of relationship between customer relationship management and customer satisfaction of the securities business department,analysis of the existing problem in the process of the implementation of customer relationship management from the micro perspective, and give reasonable suggestions.

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武优勐.新时期证券营业部核心竞争提升路径——基于客户满意度和客户关系管理视角[J].科技与产业,2015,(08):84-87

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  • 在线发布日期: 2015-09-11
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