For the superiority of geographical location and similarity of cultural background，ASEAN market is always the prior consideration of Chinese enterprises，especially in the past two years, with enormous changes of Chinese and ASEAN’s political and economic relations, the key factor in investment success is analyzing selection of countries and industries under the new situation. After study the important strategic position of ASEAN market, it conducts transverse comparison about development status within different ASEAN countries, as well as longitudinal comparison of industry according to resource advantage, then it concludes choices in combination with development status of Chinese enterprises.