With the growing pressure coming from energy, environment and other fields, many governments are introducing series of policies to support the new energy automobile industry, hoping it will replace the traditional car industry. A scientific project assessment at the first stage of venture capital has great significance on reducing investment risk and improving investment income. Referring to domestic researchers’ and foreign researchers’ related achievements, this paper constructs a assessment index system by taking specific features of new energy automobile industry into account and build a evaluation model based on AHP method, which fills in the blanks of assessment method in venture capital of new energy automobile industry, aiming to give venture capital investors in this field theoretical and practical guidance.