Hainan Province, with the surpport of national policy and the construction of the international tourism destination, actively and steadily promote the development of Hainan cultural and creative industry that has made great achievements. But due to the weak economic foundation, the undeveloping education and other reasons, many problems appeared during the development of cultural and creative industries in Hainan Province, which seriously restrein the further development of cultural and creative industries in Hainan province. This artical which is in the perspective of international tourism destination discusses about the development situation and mrasures of culture and creative industries in Hainan privince.