A theoretical model how the rural tourism operator implements low-carbon tourism decision-making is constructed in this paper, and with the research data from 10 suburban counties of Beijing rural tourism operators, the factors affecting operators to implement low-carbon development are analyzed, using ordinal logistic model. The study suggests that the willingness of operators implementing low-carbon rural tourism is significantly affected by both internal and external factors, including the individual factors like operator's education level and income level, motivation factors of operating information demands like outlook for rural tourism, affects on economic sustainability, as well as information channels, such as the mass media, government channels, business promotion and friends.