Abstract:Tourist satisfaction is a comprehensive indicator to measure tourism service quality. It Is the key to enhance the core competitiveness of tourism enterprises. Studying cultural scenic spot of Yuncheng from the tourist satisfaction point of view. Starting from the analysis of the factors that influence satisfaction, constructed an evaluation index system. Using the principal components analysis method, seven main factors were extracted from 33 indexes. Then, through the establishment of multiple regression models, 4 important factors were extracted. These factors are the characteristics of tourist resources, introduction service, condition of board and lodging and the entertainment function.