Large scale and intensity have become the inevitable trend of agricultural development, which must be based on the high efficiency of the land circulation .This article is based on the investigation data of Donghai County, we use the Logistic model to analyse the farmers` willingness of Land transferrence and its effects.The results show that six factors have significant effect on Farmers’ willingness to transfer the land, and there are: literacy, expected return,the number of family labor,non farm income ratio,land circulation history and the understanding of the land policy.While gender, age and endowment insurance have little influence on Land transferrence.