As an important category in cultural and creative industries, the industrial design industry has become a sign of national innovation capacity and technological level. On the base of the elaboration of industrial design industry’s connotation, this paper sums up the characteristics and importance of the technological and cultural integration in industrial design industry. Then the mechanism of technological and cultural integration is described in detail from three levels which are designers, enterprises and parks. Finally, based on the author’s field research at Shanghai International industrial Design Center, this paper analyses the specific measures to promote the technological and cultural integration in this center. This paper also puts forward some recommendations for the future development of Shanghai Industrial Design Industry in the end.