Culture influences the perceptions of consumers in an imperceptible way. Multicultural management based on the differences observed in cultural marketing, has gradually become an urgent and outstanding problem for a business to operate globally.Using Hofstede cultural dimensions theory, this article described consumer behaviors in different cultural dimensions. Probit Regression Models were applied to study the impact of cultural marketing on consumer behaviors.The analysis showed that to varying extents, consumer behaviors are affected by cultural marketing in different cultural dimensions.This study serves as a useful tool for developing and optimizing marketing strategies during cultural marketing.