Based on the integrated definition of Oolong tea consumer brand loyalty， the conceptual model about the impact of three dimensions of Oolong tea consumers experience on two dimensions of brand loyalty is built and it is tested by surveying Oolong tea consumers in Fuzhou, especially verified sex differences in the regulation of action. The paper empirically concludes there are different impacts on brand loyalty with different dimensions of Oolong tea consumers experience，and verifies the significant effect of gender．And the oolong tea enterprises should be based on different target consumers, focusing on different dimensions of experience to build brand loyalty.