Abstract:Business development demands management innovation. Management innovation is driven by various internal and external forces and it is subject to constraints from individuals and organizations. To carry innovation forward, management should stimulate driving forces, reduce resistance, and follow the five “To-dos” and five “Not-to-dos” – To create a sense of urgency and not to be satisfied with the status quo, to have a compelling vision and not to have vague slogans, to fully communicate and not to make decisions behind closed doors; to take action as planned and not to rush the progress, and to delegate authority and not to be afraid of decentralization.