Abstract:In this article, A field research will be conducted in Yongchun County where is one of the major origins of Yongchun Foshou Tea. According to the analysis on current market of Foshou Tea, we are about to establish the market position on regional brand of Yongchun Foshou Tea. In light of the discussion on strategies of brand promotion, it is the government-sponsored promotions, as well as a series of relevant policies, that would be proposed in order to be in support of the development of regional brand of Yongchun Foshou Tea.