With deepening of the great western development and the industrial development of new materials,Ningxia new materials industry faces the situation of both opportunities and challenges, how to seize the opportunity and meet the challenges to realize the sustainable development of the new materials industry is very important for Ningxia's economic development. This article starts from development status of new material industry in our region, bases on the actual situation of enterprises, analyzing facing change of the new materials industry in the policy, the market, demand and conditions of upstream and downstream supporting industries, exploring the countermeasures of new materials industry of Ningxia in the new historical stage on how to make the market opportunity to upgrade the core competitiveness.