Real estate has always been a hot topic, the national focus on the object. With the promulgation of the New Deal, real estate had a certain impact in residential. In this paper, PESTE analysis, SWOT analysis and other methods were used to analysis of the status of the real estate corporations and the development environment they are facing in Hefei, and these corporations’ strength, weakness, opportunity and threats. On this basis, proposed strategies of real estate enterprises in Hefei and some strategic measures, to promote the healthy development of estate enterprises in Hefei.