Cultural tourism originality is a new phenomenon in recent years in China . In this paper, mazu culture in Meizhou island, for example, is an excellent cultural tourism originality theme combined with SWOT analysis method. Mazu culture is one of the cultural creativity exchange objects between Fujian and Taiwan. Thanks to the cultural and creative background and platform one of Meizhou Island and the surrounding region and the local government who pay much attention to the Mazu Cultural and Creative product design and development, and protect property rights of the originality, and actively use local processing enterprises to participate in design of creative product, and hire creative professionals to plan Mazu impression party, Mazu Culture carried forward in the world.