With the pushing forward of the process of internationalization of the tea industry,the market competition of the tea industry is becoming more and more fierce. The traditional tea production of fujian and the forms of industrial organization have been gradually eliminated by the market.How to enhance the competitivensee of the tea industry in Fujian is a pressing issue.Hoeever,the development of tea industry in Fujian has its own unique advantage,especially the rich culture heritage.This paper aims to explore how to enhance the culture competitiveness of Fujian tea industry to reach the final area of Fujian tea industry competitiveness.