The ultimate goal of shaping image is to make people have a deep understanding of the city, and to achieve the goal depends on the realization of the whole process of the communication of the city. Effective image communication plays an important role in urban tourism development. On one hand, it can enhance the existing positive cognition of people to the city. On the other hand, it also can weaken the negative understanding of the image. Taking Ximen as an example and app-Lying the communication and related disciplines of tourism theory, this paper analyses the regular three basic models of the process of urban tourism image communication and studies its influence from the five views of subject, object, media, content and skills of the communication.