With the wave of global digital transformation becoming more and more surging, digital economy has become the core force to promote economic and social development. Based on the digital economy to empower the digital transformation and upgrading of Guizhou rural sports tourism industry, the realities of the digital transformation and upgrading of Guizhou rural sports tourism industry was studied, the driving mechanism of digital transformation and upgrading of Guizhou rural sports tourism industry was explored, and the optimisation path of digital transformation and upgrading of Guizhou rural sports tourism industry are put forward, which brings unprecedented technological innovations and model innovations to Guizhou rural sports tourism industry for Guizhou rural sports tourism industry to achieve digital transformation and upgrading. Innovation, and more Guizhou rural sports tourism industry digital transformation and upgrading provides a strong impetus.