Immersive experience has gradually become a new feature of tourism, but nowadays the research in this area is still mostly from the perspective of the provider, and there is a lack of research on tourists' travelling experience in it. So the process of generating the experience of tourists in the new space of immersive experience and the results are explored through the survey research. It is found that the three aspects of physical experience, contextual interaction and perceptual experience constitute the core process of tourists' interactive perception, and through the in-depth understanding of self-perception, emotional resonance can be stimulated to further realize value co-creation. It is expected that this will provide more references for the benign development of immersive tourism.