Abstract:An increasing number of organizations are endeavoring to transition from conventional business models to sustainable business models in order to harness sustainable performance and enhance their competitive advantage. Visual bibliometrics methodology and leveraging the CiteSpace tool were used to conduct association, co-citation, and co-occurrence analyses on relevant thematic literature within the Web of Science core database. The objective is to construct a research knowledge map and assess substantial progress made in this field. The findings reveal a consistent growth in scholarly publications related to SBMI over the past decade, with notable research teams demonstrating stable collaboration patterns. Moreover, an increasing number of new research teams from developing countries have emerged in recent years. Notably, managing entire life cycles and harnessing digital capabilities are emerging as crucial enablers for sustainable business model innovation. Additionally, integrating circular economy principles into SBMI efforts and exploring stakeholder management perspectives for promoting such innovations is future research hotspots within this domain. While technology plays a pivotal role in driving SBMI, existing studies remain insufficient with limited data-driven analysis approaches. The findings enhance the methodologies of bibliometric analysis and broaden the scope of literature reviews. By employing a BMI-3 category framework to classify key terms in the reviewed papers, theoretical guidance for enterprises to effectively pursue SBMI through technology, organizational strategies, and social initiatives is provided.