Rural enterprises play a key role in rural revitalization, but also face the challenge of labor outflow. Taking self-determination theory as the basis, a model of the influence of basic psychological need satisfaction on motivation to return hometown to work of rural enterprise employees was constructed, and the mediating role of self-verification was introduced. It is found that basic psychological need satisfaction can enhance the motivation to return hometown to work of rural enterprise employees, and self-verification plays a mediating role in the relationship between basic psychological need satisfaction and motivation to return hometown to work.