To promote the green development of China in the new era, take the advantages of reverse logistics industry to realize the recycling of logistics packaging and reduce waste, a new cooperation model based on one store with two uses under the joint operation of retailers and logistics enterprises is proposed to analyze the impact of consumer participation on the cooperation of packaging reverse logistics, and numerical simulation analysis is conducted using MATLAB. The study shows that:the cost of cooperation between retailers and logistics enterprises, the loss of profit when they do not cooperate, and the participation of consumers all have an impact on the final strategy chosen by both parties， the system converges to the result of cooperation at a faster rate when consumers actively participate, and consumers play an active role in promoting it.