Abstract:The servitization paradox is the main obstacle for manufacturing enterprises to implement the service transformation strategy.The value creation mechanism of service manufacturing enterprises is analyzed from the two aspects of external driving factors and internal guarantee mechanism, and it is believed that the servitization paradox is due to the practical problems such as cognitive dislocation of supply and demand, scarcity of enterprise resources, rigidity of organizational structure and inertia of organizational management in the process of transformation. In the context of "Internet +", the platform strategy has become an effective means to solve the servitization paradox of manufacturing enterprises. Resourcesand capabilities can be integrated through the supply side platform, market demands can be gathered though the demand side platform, and an ecosystem can be builtthough the hybrid platform. Core manufacturing enterprises, product/service factor providers, potential stakeholders and customers cooperate with each other relying on the platform mechanism to achieve value co-creation, so as to enhance the value creation space for servitization transformation and promote the success of servitization transformation.