基于SEM的长租公寓租客持续租赁意愿影响因素研究
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Research on the Influencing Factors of Long-term Rental Apartment Tenants' Willingness ContinuingRenting Based on SEM
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    摘要:

    为解决住房问题国家出台了一系列政策来发展住房租赁市场,长租公寓由此应运而生。然而在其快速发展的过程中暴露很多问题,使租客持续租赁意愿逐渐降低。以期望确认理论和计划行为理论为研究基础,构建长租公寓租客持续租赁意愿理论模型,探讨其影响因素及其作用机制。研究发现:知觉行为控制对租客持续租赁意愿的正向影响作用最强,其余依次为租客满意度、主观规范;租客满意度受到租客态度与期望确认程度的正向影响,其中租客态度影响作用最强;租客期望对期望确认程度产生负向影响,感知质量对期望确认程度产生正向影响。根据研究结果提出建议,增强租客持续租赁意愿。

    Abstract:

    In order to solve the housing problem, the Chinese government has issued a series of policies to develop the housing renting market, and long-term rental apartments have emerged at the right moment. However, many problems have been exposed during its rapid development, which has gradually reduced tenants’ willingness to continue renting. Based on the research of expectation confirmation theory and planned behavior theory,a theoretical model of long-term rental apartment tenants' continuous renting willingness is constructed, and its influencing factors and mechanism are discussed. The study found that the combination of expectation confirmation theory and planned behavior theory has applicability in the field of housing renting; perceptual behavior control has the strongest positive impact on tenants' willingness to continue renting, and the rest are tenant satisfaction and subjective norms in order. Tenants Satisfaction is positively affected by the tenant's attitude and the degree of expected confirmation, of which the tenant's attitude has the strongest influence. The tenant's expectations have a negative effect on the degree of expected confirmation, and the perceived quality has a positive effect on the degree of expected confirmation. Some recommendations are proposed based on the research results to enhance tenants’ willingness to continue renting.

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邱闻一,孙玉梅.基于SEM的长租公寓租客持续租赁意愿影响因素研究[J].科技与产业,2022,22(05):271-278

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  • 在线发布日期: 2022-05-22