Abstract:In order to solve the housing problem, the Chinese government has issued a series of policies to develop the housing renting market, and long-term rental apartments have emerged at the right moment. However, many problems have been exposed during its rapid development, which has gradually reduced tenants’ willingness to continue renting. Based on the research of expectation confirmation theory and planned behavior theory,a theoretical model of long-term rental apartment tenants' continuous renting willingness is constructed, and its influencing factors and mechanism are discussed. The study found that the combination of expectation confirmation theory and planned behavior theory has applicability in the field of housing renting; perceptual behavior control has the strongest positive impact on tenants' willingness to continue renting, and the rest are tenant satisfaction and subjective norms in order. Tenants Satisfaction is positively affected by the tenant's attitude and the degree of expected confirmation, of which the tenant's attitude has the strongest influence. The tenant's expectations have a negative effect on the degree of expected confirmation, and the perceived quality has a positive effect on the degree of expected confirmation. Some recommendations are proposed based on the research results to enhance tenants’ willingness to continue renting.